SUMMARY OF QUALIFICATIONS
More than two decades of agency and corporate copywriting experience at the senior level. Specific experience in the fields of health care, environmental services, education, residential real estate, and business finance. Creates consumer-directed content for SEO-driven websites, microsites, Pay-Per-Click (PPC), Direct Response (DM) emails, case studies, white papers and press releases as well as print brochures, DM mailers and other marketing collateral. Record of meeting tight deadlines and handling multiple projects simultaneously. Manages creative staffs to produce marketing communications that capture leads, increase conversions, drive sales, increase sales staff productivity, and support brand objectives.
PROFESSIONAL ACCOMPLISHMENTS
- Developed and executed hundreds of pieces of online content to drive corporate lead generation goals for a national education company, often exceeding budget projections by 10 percent.
- Conceived and created content for hundreds of internal- and customer-facing sales and marketing tools and communications that drive sales productivity for Fortune 200 corporations.
- Created and managed content for a Fortune 200 company’s Success Story Marketing Program, a Web-based archive of more than 300 case-studies promoting the company’s history of solving complex customer challenges.
- Developed content for scores of electronic (HTML) newsletters, including conducting interviews, writing news articles and creating statistical reports. These newsletters have been helped increase sales productivity for thousands of Fortune 200-level corporate sales personnel throughout the U.S. and Canada.
- Wrote dozens of blogs and whitepapers for one of North America’s largest commercial credit data providers.
- Designed, created and managed content for a Fortune 200 company’s state-of-the-art proposal automation system. This application has replaced all of the company’s other proposal generation systems, helping to more than double the number of sales proposals produced annually and increase the value of proposed contracts by more than 200 percent.
- Wrote and designed content for nearly a half-dozen Sales Force Pitch Books, comprehensive one-to-one selling tools now used by more than 5,000 Fortune 200-level sales representatives in the United States and Canada.
- Created navigational strategies as well as content for more than a dozen external and internal Web sites for clients in the education, environmental services, hospitality and manufacturing industries.
- Created news releases, advertising copy, Public Service Announcements and 30-plus post-event reports for the Los Angeles County Waste Tire Amnesty Program, which has collected and recycled more than 800 tons of waste tires since 2004.
- Created a brand identity as well as marketing content for the City of Santa Ana/Southern California Edison Energy Efficiency Partnership, which promotes energy efficiency to more than 80,000 Santa Ana residents and businesses.
- Developed direct marketing emails and blogs for a Midwestern automotive dealership chain.
- Wrote and produced award-winning radio and televisions commercials for regional consumer electronics retailers
Clients Include:
- Xerox Corporation
- Waste Management
- Experian
- Progressive Waste Solutions
- Corinthian Colleges, Inc.
- Western Governors University (WGU)
- The Irvine Co.
- The County of Los Angeles
- City of Santa Ana/Southern California Edison Energy Efficiency Partnership
- Abbott Medical Optics
- Socle Education
- PSC Environmental Services
- TEAM Industrial Serivces
- FadeIn Online
- Greenlight My Movie
- Tierra Verde Industries (TVI)
- La Costa Resort Villas
- UCI College of Medicine
- Shangri La Tea
- IRP – International Rubber Products
- eRXSYS, Inc.
- Lifestyle Holidays Vacation Club
- Kimco Staffing Services
- FMC Financial Group
- Urban Investment & Development Co.
- Sounds Unlimited Hi-Fi & TV
- Hoffman Homes
- Pepper Construction Co.
- NuVasive, Inc.
- deb Construction Co.
- White’s Automotive Group
- FRW Studios